The award-winning Birmingham video production company behind a new commercial for Drayton Manor Resort is inviting businesses to a presentation on the power of affordable TV advertising.
For the second year running Sutton Coldfield-based Ark Media has partnered with the ever-popular Staffordshire tourist attraction, to create a colourful TV advertising campaign which is now being featured on the innovative AdSmart from Sky.
AdSmart from Sky is the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them. This revolutionary technology means a brand can reach households by postcode area, within a designated distance of their store, or by household make-up or lifestyle attributes that best suit their service.
In only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant, accessible and drive business results.
The platform, which runs across over 100 channels on Sky and Virgin, is used by 75% of all the top 100 advertisers and has enabled over 4,000 businesess to advertise on TV for the first time.
Now Ark Media and AdSmart are hosting an evening in June to inform how AdSmart and the power of TV advertising can grow businesses. works.
Ark Chief Executive Phil Arkinstall said:
“We were delighted to continue our partnership with Drayton Manor and create a new TV campaign for them. It’s such a cherished brand here in the Midlands, and we really value the strong relationship we have with the resort.
“We initially filmed the first advert at Drayton Manor over four days in May last year and then, over Easter this year, we reworked that original footage, working with a new script, to produce a fresh new summer TV ad.
“We finalised the ad at the end of March and it went live on AdSmart on 1st April. The Drayton Manor campaign is a fantastic example of AdSmart in action, producing very high-quality advertising at an affordable cost that can be targeted at the audience you want to reach.
“We think lots more businesses in the region could benefit from the AdSmart from Sky concept, which is why we have teamed up with AdSmart to arrange an insightful evening to explain how it works.”
The presentation evening, is being held at Ark Media’s Collaboration Space, at Wren’s Court, Sutton Coldfield, from 5pm-7pm on Thursday 15th June.
Organised in collaboration with Sky, there is limited availability of 20-30 people at the event.
Phil Arkinstall said:
“AdSmart from Sky is a powerful way to advertise to a targeted TV audience at an affordable price, and we would recommend any businesses interested to reach out to us to find out more.”
To register an interest in attending the Ark Media and AdSmart from Sky Presentation Evening on Thursday 15th June, email Grace Cunningham at [email protected].
For more on AdSmart, visit www.adsmartfromsky.co.uk