A Midlands housebuilder has launched an innovative design tool to help homeowners create their dream home.

Redrow Midlands, currently building at developments in Worcester, Rugby, Tamworth, Coventry, Warwick, Nuneaton and Stratford-upon-Avon, is helping make the kitchen the heart of the home, with a brand-new tool allowing owners to personalise their perfect space.

Research from Redrow shows that over a quarter (27%) of buyers prefer to visit a development before purchasing their new home, eager to see the Redrow difference for themselves and be involved in the design processes. With this in mind, the new design tool, which is available in all of Redrow Midlands’ customer experience suites, will allow buyers the opportunity to try out different designs, colours and layouts – all with the support of the expert sales teams.

The tool uses real-time computer-generated imagery to allow users to create a fully customised kitchen tailored to their individual needs and likes. Whether you prefer sleek and modern, or homely and traditional – the innovative new tool aims to enhance the experience, making decorating easier than ever.

Elaine Cartwright, Sales Director for Redrow Midlands, said: “We’re thrilled to have launched our brand-new kitchen visualiser tool to help homebuyers design their dream home.

“The tool is the next step in Redrow Midlands’ ongoing investment into our industry-first online technology experience, making the process of buying a new home as stress-free and enjoyable as possible. The tool is a fantastic new addition, allowing buyers to play around and try a range of different styles – it’s been wonderful seeing people’s visions come to life on the screen.

“I’d recommend anyone looking to buy a new home in the Midlands to come along and have a chat with our expert team – and of course try out the new tool for themselves!”

Making further strides in digital innovation, Redrow offers a unique digital customer journey. The launch of the tool follows the housebuilder’s award for Best Application of Technology at the UK Customer Satisfaction Awards 2023, and Best Customer Satisfaction Initiative at Housebuilder Awards. Redrow recently retained its five-star rating by the Home Builders Federation for customer service, highlighting how the business continues to successfully deploy technology to improve its customer service and satisfaction offering.

For more information about Redrow Midlands’ developments, please visit www.redrow.co.uk/midlands