Europa Warehouse at Prologis Park in Birmingham has secured a contract with US-based Paramount Global to support the packaging firm’s ambitious European growth strategy.

Based in California, Paramount Global is a packaging distributor that specialises in plastic, glass, metal containers, closures, and dispensing systems, providing solutions for a growing list of customers in sectors from aerospace to automotive and industrial chemicals to personal care/cosmetics.

The 100-strong team at Europa House, Prologis Park in Birmingham provides 3PL order fulfilment and storage space for ecommerce, retail and wholesale customers as well as European road freight as well as a Europa Air & Sea services.

Europa Warehouse is the 3PL division of independent operator Europa Worldwide Group and also has award-winning sites in Dartford and Corby, offering over one million sq. ft of dedicated warehouse and logistics space.

Marcos Garcia Jones, Sales Director Europe at Paramount “This strategic collaboration is a major milestone for us as it will increase our warehouse capacity. Europa in Birmingham will serve as a centralised distribution centre for our growing European customer base. This new partnership will allow us to better meet the diverse needs of our customers and maintain the high level of service that Paramount is known for.

“We chose Europa as our fulfilment and distribution partner because their values are deeply aligned with ours. Like Paramount, they’re customer-focused, invest in technology, and deliver high-quality 3PL solutions. They also provide total supply chain management, have an in-house software development team, and are strategically located to optimise supply chains and we knew that they were the right fit for us.”

He added. “With the additional logistic support, we are now in a very strong position to propel our European Business to new levels and better serve our clients. This new partnership really cements Paramount as one of the main UK suppliers for packaging. I look forward to expanding our operational scope to new markets and growing our partnership with Europa, to help nurture our footprint internationally.”

Paramount, who have been operating in the UK since 2006, will be utilising Europa’s 180,000 ft2 (16,536m2) Birmingham 3PL site for storage, fulfillment and transportation.

The Birmingham facility complements Paramount’s existing warehouse at Newton Aycliffe in the Northeast.

In addition to Europa’s 3PL expertise, Paramount is also utilising Europa’s European road freight and air freight capabilities for a fully joined up service.

The latest development follows Paramount’s recent announcement that it will be exhibiting at major UK trade shows at Packaging Innovations & Empack in February and London Packaging Week in September.

Dionne Redpath, Chief Operating Officer (COO) and Head of Warehouse at Europa Worldwide Group said: “We’re delighted to welcome a leading and growing global brand to the Europa family and our team in Birmingham are looking forward to supporting their expansion.”

Europa’s 3PL portfolio recently achieved Customs Warehouse Authorisation by HMRC, marking the next major step in its warehouse investment programme to better support the pain points of traditional and ecommerce retailers.