Proverb Skin, founded by an ex-professional rugby player, Luke Sherriff and natural skincare guru, Kirstie Sherriff, has taken the next step to become more sustainable by re-launching their minimal waste skincare packaging. Their natural and lab-proven formula now offers plastic-free “reloads” when you re-purchase the products. The natural and organic company is trying to reduce customers’ consumption of single-use plastic in a sleek new design.
Back in December, the brand re-launched their best selling Cleanse & Shave Mud and Energising Facial Scrub with eco-friendly aluminium tubes. From Friday 11th February customers can now purchase the Proverb moisturisers and serum in a glass bottle with a pump and outer protective box on their first order.
For all ongoing orders, they will then receive a glass bottle with a tiny recyclable aluminium cap so that they can reuse their original pumps.
Co-founder, Kirstie, explains the move to more sustainable packaging: “For us, it wasn’t a question in re-packaging our skincare. We knew that even as a small brand, we can make a big difference in the amount of single-use plastic our customers are consuming.”
“While we can’t get around the fact that on your first order, you will receive a plastic pump, we hope that by re-using this – it will cut down the amount of plastic heading to landfills and our oceans. In the meantime, we are eagerly watching packaging suppliers on creating a pump that doesn’t contain plastic – unfortunately, the technology isn’t there yet. But we stay optimistic!”
With the world becoming more aware of their impact on the environment, Proverb are trying to encourage people to save as much packaging waste as possible and industry-wide pumps are the real issue, as they are mixed materials and very hard to truly recycle.