Altitude Marketing Ltd recently took on its most ambitious client project to date, guiding local food wholesaler Mason Foodservice through a transformative rebranding journey. This comprehensive effort has significantly enhanced Mason Foodservice’s market position and demonstrated the effectiveness of strategic marketing, earning Altitude recognition as the SME Marketing Agency of the Year.
Mason Foodservice, a well-established name in the food service industry, faced challenges with an outdated brand and waning market presence. To revitalise its image and boost competitiveness, Mason Foodservice chose Loughborough-based marketing agency, Altitude, to execute a full-scale rebranding and strategic marketing overhaul.
Altitude approached the project with a holistic strategy, addressing every aspect of Mason Foodservice’s brand identity and marketing efforts. The company’s website was completely redesigned, creating a user-friendly, visually appealing, and mobile-responsive platform that improved navigation and user experience. The logo was modernised to better reflect Mason Foodservice’s identity. Additionally, branded van wraps were designed to increase visibility and reinforce the brand while on the move.
A full 12-month marketing strategy was implemented to highlight Mason Foodservice’s new brand identity and user-friendly website. This strategy included focused digital marketing efforts such as SEO, content marketing, and social media campaigns to increase online presence and engagement. Targeted email campaigns, including newsletters and abandoned cart email automation, were launched to engage existing customers and attract new ones.
The rebranding and strategic marketing efforts have achieved remarkable results for Mason Foodservice. The enhanced brand visibility and customer engagement led to a surge in new trade accounts and a higher rate of repeat business. The company experienced a 56.6% increase in organic website traffic, and almost £10,000 in sales were generated from email marketing alone within one month, highlighting the effectiveness of targeted email campaigns and providing a strong return on investment.
George Mason, Owner of Mason Foodservice, explained:
“To say we were a blank canvas before we got working with them is an understatement. We didn’t even have a social media presence. Fast-forward six months, and we now have a whole holistic approach, know what we should be doing, and return a huge amount of leads month on month.”
Tom Bates, Co-Founder of Altitude Marketing, added:
“We are thrilled with the success of Mason Foodservice’s rebranding. Our team’s dedication to understanding the client’s needs and executing a comprehensive strategy has paid off. This project cements our commitment to delivering innovative and effective marketing solutions that drive real business results and a clear return on investment.”
Altitude’s work with Mason Foodservice has not gone unnoticed. The agency was recently shortlisted for SME Marketing Agency of the Year, a testament to their innovative approach and successful execution of strategic marketing projects.