Aldridge-based sports mouthguard company SAFEJAWZ has achieved a King’s Award for Enterprise, it is delighted to confirm today.

SAFEJAWZ is one of 252 organisations nationally to be recognised with a prestigious King’s Award for Enterprise and has been recognised for excellence in International Trade. A total of 257 Awards have been given with five companies recognised with two Awards.

SAFEJAWZ was founded in 2014 by then Manchester University students Ewan Jones and George Dyer. SAFEJAWZ make mouthguards for athletes of all levels across sports such as rugby, hockey, boxing and MMA.

Since launching, SAFEJAWZ has protected over a million athletes around the world, from grassroots level up to world champions. The business began with a mission to make sports mouthguards more fun and desirable so that athletes could better express themselves and play with more confidence.

Their mouthguards have been worn by elite athletes such as England rugby star Joe Marler, UFC welterweight champion Leon Edwards and YouTuber-turned-boxer KSI.

George Dyer, co-founder of SAFEJAWZ, commented: “We’re delighted that SAFEJAWZ has achieved a King’s Award for Enterprise. Since co-founding the business with Ewan Jones, we’ve been on an incredible journey from the spare room of our student house in Manchester to our current West Midlands HQ, now distributing to more than 32 countries around the world.

“We’re excited by the potential of the business and we’ve got big plans to keep growing while continuing to provide innovative, stylish and comfortable mouthguards to millions of athletes at all levels.”

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II for recognising outstanding UK businesses. The Award programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years.