Experienced agency founder and award-winning marcomms expert, Angel Gaskell, has launched a global marketing studio that’s set to revolutionise the traditional agency model. The Alternative, led by the previously renowned HDY Agency co-founder, brings together the power of technology and human-led creativity.

The visionaries behind The Alternative team boast world class’ experience in the marketing industry, having worked with some of the largest brands. Award-winning filmmaker and photographer, Morgan Tedd, and social media strategist, Jaki Jelley, join the team as trusted partners following their exit from the acclaimed former agency.

Challenging established conventional outsourced marketing, The Alternative offers a refreshing approach that goes beyond traditional processes with outdated retainers and the rigid purchase of agency time. Acting as a borderless studio, with experts and associates across the globe, The Alternative focuses on bringing marketing and technology specialists together to maximise audience insight, creativity and marketing delivery.

The global marketing studio has already secured relationships with brands that value an alternative approach to output, including vintage-styled, custom-inspired Mutt Motorcycles; adventure apparel brand, Xtreme Robes; acclaimed artist, Christian Hook; global consultancy firm, delaware; and WorldSkills UK.

Founder, Angel Gaskell, goes on to explain:

“This has been a transformative year in the making, having run a successful content marketing agency it was made clear that brand and customers needed an alternative approach, enabling them to maximise marketing output, whilst not eroding quality of strategic thinking, creativity and efficient delivery, or results. Marketing needs saving, the discipline is ever evolving and we are set-up to champion the need for the boardroom to recognise the immense potential of tech and creativity, as we help businesses reshape marketing activation and operations”.

The Alternative Studio will see its team deliver its services across the globe, with offices in the Midlands, London, New York and Australia To find out more, visit wearethealternative.co.uk.