Continued strong sales see the brand go from strength-to strength, despite market conditions
British homewares brand Sophie Allport has exceeded expectations throughout September 2022, reporting YoY online growth of 65 percent.
Recent reports from IMRG have confirmed the homeware sector has seen a 20 percent decline over the year, however, Sophie Allport continues to see a trend of strong growth, which includes gains in conversion rates and average order values increasing 17 percent in revenue per customer.
The brands growth has been seen across every channel of the business, including wholesale trade, its retail shops and supported with robust sales within the European and US markets.
Richard Bell, CEO at Sophie Allport, explained; “Christmas got off to a slow start for most retailers last year, seeing orders concertina later in the season and piling pressure on operations. The onus this year has been to pull demand forward as much as possible to smooth out the order curve and allow us to keep pushing as hard as necessary much later into the season.”
“While our core ranges continue to be very popular, our latest seasonal ranges are already best sellers, thanks to ever-increasing awareness and desire for Sophie’s timeless designs.”
“We’re expecting a very tough trading period over peak, with everyone competing harder for a reduced consumer spend, but the indications so far are that both new and existing customers are responding strongly to our ranges, and to be ahead of the market is certainly where we’d want to start off.”
The surge comes as Sophie Allport launches two new Christmas collections, as well as expanding their on-going relationship with the National Trust.
Founded in 2007 by designer Sophie and her brother Jem, Sophie Allport celebrates its 15th year in business and is renowned for its unique designs, which feature across a wide range of product types from kitchen linens and table accessories to bags, bedding, and clothing. www.sophieallport.com