Meriden-based creative communications agency, Rees Bradley Hepburn (RBH), has been appointed by the Institute of the Motor Industry (IMI) to deliver its latest consumer campaign.
The IMI is the professional association for individuals working in the motor industry, providing people with the skills and qualifications necessary to support their progression within the automotive sector.
Building on a record year in 2022, RBH adds the IMI to its extensive client portfolio which also includes Jaguar Land Rover, Wacoal, Birmingham Airport, Bullring & Grand Central, Cameron Homes, and JTL Group.
In recent years, the UK automotive sector has seen a shortfall in the number of job applications for specific roles, in part, due to negative perceptions of working within the industry. RBH will be working with the IMI on creating a consumer facing campaign to challenge these perceptions and encourage people to apply for available roles.
Automotive Director at RBH, Hayley Mottram, comments: “We are delighted to be working with the IMI to help promote career opportunities in the motor industry. We have a wealth of experience working alongside world-famous automotive brands and their franchise networks, so working with the IMI is a great fit for us. We look forward to tailoring their creative campaign solutions to support the IMI’s specific needs, helping to raise awareness of vacancies within the automotive sector and to support its continued growth.”
Senior Marketing and Communications Manager at IMI, Sarah Sparkes said: “Since our introduction to RBH, we’ve been excited to get started on creating innovative campaigns to further our ED&I activities. This partnership will see us work with RBH to challenge misconceptions in our sector and show the IMI’s unwavering commitment to fostering diversity, inclusion, and equity in UK automotive in order to reduce the growing skills gap.”
RBH will support IMI’s overall campaign strategy, delivering the creative from concept through to asset creation, and will manage a targeted paid digital and social media schedule.