Nifty Communications has continued its exponential growth over the last 18 months by welcoming two new staff members.

Account manager Carolin Heel and Account Executive Jake Lambert have both joined the full-service agency, which has seen a 100% increase in staff numbers since the end of 2020.

Nifty was founded in 2018 by CEO Christian Collison, a former sports media professional who spent eight years in top-flight football, including managing Champions League-winning media campaigns with Chelsea Football Club before moving into motorsports.

Today, the company boasts clients across the globe in a range of sectors and industries. This is thanks to Nifty’s exclusive approach to marketing, the Niftyverse, a communications model that can be applied to any service and sector to build audiences and drive leads.

Collison said: ‘Carolin and Jake are exciting additions to the team. They may have been with us a short time but are already Nifty through-and-through. Each of them brings a number of unique qualities to their role and their tenacious attitudes are destined to achieve great things in the Niftyverse.

‘We’re delighted to continue our growth with the arrival of this Nifty duo and are now focussed on becoming the UK’s leading marketing agency by 2025.’

Nifty Communications has clients across a multitude of industries but specialises in sports, tech and hospitality. For more information and to find out how Nifty can help you and your business, please visit