Midlands-based PR and performance marketing agency, Nifty Communications, has partnered with England National League One rugby side, Birmingham Moseley.

Specialising in both consumer and trade communications, Nifty will provide strategic support for the club’s digital marketing, social media and content creation, with an aim to boost match attendances over the next few seasons.

The Billesley Boys will be benefactors of Nifty’s exclusive approach to marketing, dubbed the Niftyverse. The innovative communications model can be applied to any service and sector and has been proven to drive engagement.

Nifty Communications’ CEO and former PR man at Chelsea Football club, Christian Collison, said: “We’re thrilled to have Birmingham Moseley Rugby join the Nifty family and we’re excited to get stuck into their communications. The lower levels of the rugby pyramid are currently a little-known quantity but we look forward to changing that and putting Moseley at the forefront.”

Robin Johnson, Director at Birmingham Moseley Rugby Club, added: “It’s great to have Nifty on board. There is so much the club can offer to Birmingham, the surrounding areas and the sport as a whole, and we believe Nifty is the perfect outfit to help us achieve our targets.

“Myself, the staff and the fans have big dreams for the team and to start the new year with this announcement will no doubt give everyone a big lift.”

For more information about Nifty Communications please visit www.niftycomms.com.