An expert salesman with more than a decade’s experience in the electrical industry has joined Niglon.

Ben Adams has taken on the role of East and West Midlands Sales Manager for the company, which has a range of more than 4,500 products including wiring accessories, circuit protection devices and installation essentials.

Ben worked as a mechanic before realising he wanted a more customer-focused role and moving into sales for a national wholesaler in 2011.

He explained: “I was fortunate enough after just three years in the industry to be given the opportunity to lead a team as the sales director of a fantastic independent company. I had a superb time and worked with some great people, achieving many goals and opening new branches. I also learned lots of new skills which I’ve utilised in my roles since.”

Ben was named Employee of the Year during his time with a second national wholesaler, and opened his own wholesale business which achieved great success.

The father-of-two then applied for the role at Niglon, seeking a new opportunity and a better work/life balance.

Niglon’s Commercial Director Paul Dawson added: “Ben’s background in sales and his knowledge of the electrical wholesaler sector is a great advantage when it comes to the role that he’s taken on within Niglon. We’re looking forward to seeing him establish great relationships with existing and new customers within the East and West Midlands.”

Visit for more information about the company, a fourth-generation family-owned and family-run firm which can trace its roots back to the 1940s.