Leicester-based creative agency, Cite, which expanded through a merger with brand agency Well & Truly in 2021, has bolstered its leadership team and creative capabilities with the appointment of Creative Director, Stu Perry, and added to its client services team.

The move will continue to propel Cite to becoming one of the UK’s leading ‘Brand first’ agencies with exceptional digital capabilities following its merger with creative specialists Well & Truly in February 2021 after 20 years established in digital marketing.

Stu has more than 30 years’ experience in agencies working globally with brands including Avis and Harley-Davidson. He was part of the team that took Harley-Davidson literature work out of the US for the first time in the company’s 110 plus year history before delivering it globally for almost a decade.

He has held Head of Design roles at McCann Birmingham and Big Communications and most recently was Group Creative Director at M3.Agency.

A new Client Services Director, Dan Caputo, and Account Director, Amie Massarella, have also joined Cite.

Dan will head up the client services team and brings a wealth of experience in sectors including financial services, home & lifestyle, construction and food & drink. Having spent the last 16 years in agencies Dan has worked with many household names including Barclays UK and Vax, supporting on strategic direction and delivering campaigns across a number of different channels including TV, Radio, Email, Digital and Print. He joins from McCann Birmingham where he was Group Account Director.

Amie brings huge automotive experience having led the Volkswagen Group account at BI Worldwide for five years and delivered reward and recognition portals for Audi and Volkswagen. She then joined Graymatter where she managed the VWFS Fleet and Audi Fleet accounts working on projects including the launch campaigns for ID.3 and Audi E-tron.

Stu said: “The desire and leadership comes right from the top at Cite. I immediately felt lots of energy, intelligence, and trust joining the team and I’m looking forward to building up the creative output even further and working closely with Dan to instil a rigorous sense of purpose and fulfilment as we become a top 100 independent agency.”

Dan added: “We are firmly centred around delivering great work for clients and fusing that with a sound knowledge of brand, audience, tech and innovation to ensure we deliver the best. The opportunity to grow the agency really excites me and I’m looking forward to seeing what we can achieve together.”

Cite was established in 2000 and, following the merger with Well & Truly, it is now led by Laura Bent and Dafydd Prichard. It works with brands including Santander, Continental Tyres, the NHS, Sika UK, Saint-Gobain and Sekonda.

It connects brands to their customers through a blend of strategic understanding, creativity, technological expertise and human insights, delivered via cross-channel digital excellence.