Leopold Marketing Ltd, a leading UK-based marketing consultancy specialising in destination and venue promotion, commemorated its 10-year anniversary on 29th October in partnership with CHS Birmingham, one of the UK’s key trade shows for the meetings and events sector.
Founded in 2014 by industry veteran Leo Lloyd, who has more than 25 years of award-winning destination marketing experience, Leopold Marketing has grown to become a trusted partner for venues, destinations, and trade bodies seeking to stand out in an increasingly competitive market.
Over the past decade, the company has built a strong reputation for delivering innovative and tailored marketing solutions for clients in the tourism, economic development, and business events sectors.
The agency has been involved with CHS Events for the past decade, providing stand design and build services for numerous exhibitors including world-class destinations, venues, and industry consortia at the Birmingham show since its inception.
To mark its 10-year milestone Leopold Marketing celebrated in partnership with CHS Birmingham by sponsoring this year’s exhibition after party, before hosting a post-show party for clients and industry colleagues at Siamais Thai Restaurant in Brindleyplace.
Leo Lloyd, Managing Director of Leopold Marketing said: “We are incredibly proud to be celebrating 10 years as a company, particularly working in the meetings and events industry which has seen more than its fair share of challenges in the past few years.
“The timing of the CHS Birmingham show was perfectly aligned to our anniversary, so it seemed the ideal opportunity for us to celebrate with our industry family.
“We support a number of key exhibitors who showcase their venues and destinations at CHS Events’ pivotal annual exhibitions in Birmingham and Leeds, and it felt right to make this longstanding partnership central to our celebrations.”
CHS Birmingham has rapidly become a go-to platform for venues and suppliers to promote themselves to a national and international audience of high-quality event organisers with
Attending buyers book events both locally and globally with 45 per cent of buyers having an annual event budget of £500,000 or more.
Emma Cartmell, CEO of CHS Events, said: “Leo and the team at Leopold Marketing have been a great support to the CHS team over the years. Our exhibitors have always been in good hands when they work with Leopold Marketing, and we look forward to the relationship continuing over the coming years. Congratulations on 10 fabulous years so far!”
A Legacy of Success in Destination Marketing
Leopold Marketing’s services go beyond exhibition design. Over the past decade, the agency has led key projects across the UK and Europe, providing comprehensive strategic marketing, campaign development, and business event strategy. Their portfolio includes high-profile projects such as positioning England as a leading incentive tourism destination as part of the multi-million pound Discover England Fund project; conducting a business events product audit for Meet in Wales; and heading an incentives tourism project for Leicester and Leicestershire.
They have also played a significant role in supporting the business event strategies for Manchester, and Birmingham and the West Midlands.
Some of the agency’s standout projects include:
- Developing market entry strategies for Birmingham’s business events sector.
- Delivering DMC showcase FAM trips for Manchester, West Midlands, and London.
- Representing Finland in the UK and Europe to promote business events and incentive travel.
- Managing multi-day incentive programmes for global clients such as Nike, Microsoft, BMW, American Express, and HSBC.
- Strategy development for Knowsley Estate to reposition their venue as a location for C-suite meetings and international incentives programmes.
“We’ve always believed in the power of strategic marketing and hands-on support to help destinations and venues thrive in a competitive market. Our decade of success is rooted in our unrivalled industry knowledge,” added Lloyd.
About Leo Lloyd, Managing Director
Leo Lloyd, an award-winning marketing specialist, brings over 25 years of expertise in hospitality and tourism. Before founding Leopold Marketing, he held senior leadership roles, including Managing Director at one of the world’s largest event management agencies and Head of Business Tourism for Marketing Manchester. His experience spans both corporate and agency-side work, making him a sought-after speaker, mentor, and industry leader.
Lloyd continues to play an active role at Leopold Marketing, overseeing strategic marketing campaigns, trade shows, brand repositioning, and FAM trip activity. He leads a team of experts who live and breathe business events, with over 80 years of combined experience in the sector.
About Leopold Marketing
Leopold Marketing is a specialist sales and marketing consultancy focused on the destination marketing sector. The agency provides a range of bespoke marketing services to help destinations and venues grow their market share, attract business events, and promote themselves effectively to key decision-makers. With an award-winning team and a proven track record in strategic campaign delivery, Leopold Marketing remains at the forefront of destination marketing to the meetings and events industry.
For more information about Leopold Marketing, visit www.leopoldmarketing.com, email hello@leopoldmarketing.com or call 0843 506 5291.