Nick Lovett, Managing Director of M3.agency, reacts to the Election result and what it means for his West Midlands-based full service marketing business.
“It was clear the public wanted change. I felt a little sorry for Rishi Sunak personally, as he comes across as a decent man of ethics but was surrounded by the chaos that several high-profile Conservatives have created in recent years. Trust had been eroded and I think people felt they needed to try someone/anyone new, who would just do things differently.
My fear is I haven’t seen a fully funded plan to support Labour’s manifesto. They have said no higher taxes or Vat increases, which means we are going to need the economy to grow significantly to fund things. And I just don’t buy into the new Prime Minister being able to achieve that.
Remember his record is all about human rights not business which, as a business owner, concerns me. What I don’t want to see is a trend of public sector strikes and Keir Starmer and his team being seen as ‘soft touches’.
So overall I think it’s been the right result and one we were expecting. As a full-service marketing agency – with offices in Albrighton and Birmingham – we want to have a period of certainty and the conditions in place that will help our regions thrive and encourage dynamic small businesses to invest and grow the workforces of tomorrow.
Time to see if the new government can deliver some early wins or it will probably be a single term in office, as the public don’t seem to have the patience for a long-term vision and journey.”