Just two months on from launch, global marketing studio, The Alternative, has rolled out its pioneering Associate collective; introducing a group of highly experienced professionals to its team. Offering unique insight into various areas of special interest, each Associate brings a wealth of experience to the studio.
The ‘ALT Associates’ are part of how The Alternative is continuing its mission to challenge the traditional agency model, and marks a key milestone for the studio.
Giving clients unique access to experts across the key marketing disciplines, its Associates include Liz Jafari, Tech CMO expert; James Merrix, Digital Transformation consultant; Guy Stanton, Business Strategist, Phil Wright as Brand and Advertising consultant, Leanne Franklin, Data and CRM strategist; Performance Marketing Expert Caroline Yates, Media Planning expert, James Wood and partners of DSA Global exhibition and event business Alex Sargent and Emma Lawrence.
Leveraging a wealth of knowledge and experience acquired from renowned international brands, the Associates have become a pillar of The Alternative’s dynamic service offering. The collective allows The Alternative to provide clients with an unrivalled standard of services as well as highly niche insights from industry experts that clients otherwise would not have access to.
Liz Jafari boasts over five decades of experience, and shared her excitement on joining the collective, commenting:
“I’m so proud to be part of this innovative team and to join The Alternative in revolutionising the way clients can access and utilise top-tier industry expertise. Being able to share the learnings I’ve had across my own career in tech and upskilling, to complement the day-to-day delivery that The Alternative specialises in, is a hugely unique proposition and a massive challenge to the traditional agency model. This relationship between marketing studio, client, and Associate is the core of what makes The Alternative such a special team to work alongside.
“As someone with a background in brand strategy development, the idea of collaborating with such a brilliant set of global clients, tackling their unique challenges, and helping them achieve their goals the Alternative way is an incredibly exciting one.”
Founded by award-winning marcomms expert, Angel Gaskell, The Alternative has also expanded their client-delivery team, as well as adding to an exciting client list that includes the likes of global consultancy firm Delaware and global education charity WorldSkills UK.
Founder Angel Gaskell comments:
“I’m absolutely thrilled to announce the decorated experts that are joining our Associates collective. We’ve seen the incredible value they bring to our clients, and to be able to expand this offering so soon is a fantastic reflection of the first few months of The Alternative.
“In the post-agency landscape, we need to implement dynamic strategies to support brands that thrive on doing things differently. The Associates allow us to offer clients unique insights they wouldn’t otherwise have access to as we continue to pave the way with an ‘alternative’ approach that allows businesses to thrive on a global scale.”
The Alternative Studio will see its team deliver its services across the globe, with offices in the Midlands, London, New York, and Australia. More information can be found on its website.