Esteemed commercial and sales professional, Sarah Clifford, has joined Chambers Wales South East, South West and Mid’s leadership team as Operations Director.

Sarah will be responsible for the delivery of the organisation’s key strategies and goals in her role, ensuring the Chamber can offer the connectivity, capacity and competence that businesses require.

No stranger to leadership roles, having enjoyed success in a number of significant regional and senior positions within the travel industry including at Cardiff Airport, Sarah will bring her passion for relationship management and customer engagement to the Chamber to develop business initiatives and help SMEs in Wales to maximise their opportunities.

Sarah has also recently strengthened her credentials with a postgraduate certificate in Sustainable Leadership from Cardiff Metropolitan University as part of their 20Twenty programme.

Sarah Clifford, Operations Director, said: “I love supporting Welsh businesses and have done for many years, so I am delighted to have joined the Chamber who place SMEs, the Welsh business community and their growth at the heart of all they do.”

Paul Slevin, President of Chambers Wales South East, South West and Mid, said: “We are thrilled to welcome Sarah, whose high calibre of work has always impressed us. This appointment is a real boost to our leadership team and her passion for supporting businesses in Wales will help us develop and drive innovative opportunities.”

Outside of work, Sarah is proud to be a business ambassador for Cardiff charity City Hospice and is also on the committee for rugby player James Hook’s testimonial year.