A decade after originally joining PR agency Reeves Media as an account executive, Matt Walker has returned as managing director, taking over from founder Clive Reeves who moves across into a CEO role.
Matt, 31, has spent five years since leaving the agency working in senior communications roles in the built environment, most recently heading up internal and external communications for national property and construction consultancy Ridge and Partners LLP. Prior to that, Matt led external communications for Midlands-based property developer St. Modwen, working across its logistics, regeneration and residential portfolio.
Reeves Media provides a full service PR, content and video offering to clients across the UK from its central Birmingham and Newcastle upon Tyne offices.
Speaking of his appointment, Matt said: “I’m excited to be back with the Reeves Media team and shaping the next phase of the business’ growth. We have fantastic clients across the region and are underpinned by a talented and creative team. Now, we are ready to make a splash in growth sectors including property, manufacturing and automotive.”
Clive Reeves, 59, said: “This is the execution of succession planning with home grown talent, and I’m pleased that Matt recognises the potential our business has and the opportunities there are for the future.
“We’re in a good position to change leadership, with great clients and a good culture that’s been recognised with a national Workplace Champions award. I’m confident that Matt will be leading a very successful enterprise.”
Keen to emphasise that this isn’t his retirement, Clive added: “I will continue to work with the clients that I already handle as well as strategic consulting with the new ones.
“I see this very much as an opportunity to concentrate on the things that I enjoy at the same time as more frequent and longer lunches. It’s a PR tradition that deserves revival.”
Reeves Media has recently secured a string of client wins including the Colmore Food Festival, Ridge and Partners LLP, and the West Midlands Lieutenancy to promote regional events around the coronation of King Charles III.