Organisers of one of the UK’s leading marketing conferences are bringing an exciting, all-new event to Birmingham for the very first time.
‘Creative Climate’ will be held at Fazeley Studios, Digbeth, on Thursday, September 8, when a clutch of world-class speakers will help launch this new concept of marketing conference.
Creative Climate is presented by MarketEd.Live, a conference that, for the past five years, has been held in the East Midlands, and to great success.
Now, the MarketEd.Live team are putting together all their skills and knowledge of running a well-renowned event on the marketing calendar to provide a different, better kind of marketing event experience.
They’ve chosen Birmingham as the perfect location to do just that and, with an already established audience, attendees this September will be eager to see what the nation’s second city will offer them.
“Creative Climate will put the emphasis on more meaningful connections and bigger marketing discussions,” says Paul Ince, the driving force behind MarketEd.Live and MD of parent company LikeMind Media, a digital marketing agency based in Leicestershire.
“Digbeth is a great location for Creative Climate because it’s the creative heart of Birmingham, and that really fits in with what we’re trying to do with our event this year.
“We could have potentially taken it anywhere in the UK, but we chose Birmingham because it’s the country’s second city, because it’s specifically not London, and because of the gravitas Birmingham brings.
“This is an event about creativity, about being more creative, about creating the right environment for creativity, and about businesses and people getting better at being more creative in their marketing.
“Conference-goers, since the pandemic, still want to get together again, but they want to interact in different ways, and they want more value from the events they attend. We wanted to refresh our offering, so we put a great deal of focus into that, and that’s what initially led us to Birmingham.
“There’s an energy to Birmingham that I don’t think you get elsewhere, and there’s a big marketing sector in Birmingham, indeed in the West Midlands. And, of course, there’s a really thriving creative sector in the city, and I don’t think there’s another event out there quite like Creative Climate. We’ve also had a really positive response from those who have bought tickets, the feedback is they’re really excited to be coming to Birmingham.
“The day itself and the structure will be different to any previous MarketEd.Live events, so people genuinely come away with something. This is not the type of conference where people are going to sit and listen to six speakers and then walk off at the end of the day. We want to get people talking. The world does not need more of the same marketing.
“So it needed something different. We want to help create that environment where that business, or those people, or that marketing, can really thrive.”
Among the speakers gracing the stage at this year’s Creative Climate event are Katy Leeson, the former MD of Social Chain, which was co-founded by Dragons Den star Steven Bartlett; strategist and founder of Inner8 Wellbeing, Reena Patel; Thierry Ngutegure, the head of insight at performance marketing agency Journey Further; Imagen Insights co-founder Jay Richards; brand strategist Jonny Prest; and disability advocate Anna Price.