Birmingham-based eCommerce experts, Cake, are celebrating its fifth birthday this month. Founded by CEO Chris Thomas in 2017, the digital agency has gone from strength to strength within the past five years; from growing its team by 400%, winning multiple awards and helping numerous clients to grow their online stores, profitability and brand awareness.

From launching a successful brand refresh – rebranding from ‘Digital Cake’ to ‘Cake’ – in the latter half of 2021 to recruiting 10 new team members in 2021 alone, resulting in a 95% level of staff retention, Cake has grown exponentially within the past 12 months.

As well as supporting its own growth, Cake has been a driving force for propelling fellow brands into the global retail market, including Momiji, P&Co, Bad Monday, 304 Clothing and more. Utilising its signature diligent approach to building mutually beneficial client relationships, the agency boasts a stellar client retention rate of over 80%.

Commenting on Cake’s journey, Chris Thomas – founder and CEO – says:

“We’re delighted to be celebrating our fifth birthday. As a company founded by retailers for retailers, I’m so proud to have helped so many amazing businesses – from pandemic pivots to scale-ups – on their respective journeys alongside building an incredibly talented team.

“As an agency, we pride ourselves on supporting other creatives and businesses across the eCommerce sector to cut through the competition and enjoy a larger slice of the online market, it truly knows no bounds!”

This latest milestone follows a momentous 12 months for the digital agency, which saw its team double in size. With over 17 years of experience growing online stores, Cake offers experience and expertise to a new generation of entrepreneurs looking to build their brand online.

From Cake’s founder Chris Thomas and Marketing Director Kirstie Smith joining Bad Monday’s operational board and overseeing its marketing strategy, to increasing P&CO’s digital reach by 119% within 12 months, Cake consistently proves and redefines its value and expertise to its clients.

“After a record-breaking year for the business, I’m looking forward to recruiting more fresh talent and can’t wait to further solidify our reputation as one of the Midlands’ fastest-growing digital agencies within the eCommerce sector!

I am tremendously confident that during the next five years we will continue to return remarkable results for our clients and the business alike; we have some really exciting industry-first innovations in the pipeline for 2022 and beyond and can’t wait to hit the ground running,” added Chris.

Cake is a multi-award winning digital agency based in Birmingham’s Jewellery Quarter that helps companies perfect their eCommerce proposition and digital strategy. Most recently, Cake has been announced as a finalist in the UK-wide 2022 FSB Awards for the ‘High Growth Business of the Year’ category, after winning the title within the West Midlands Division.