An app developed by a Tamworth marketing agency is helping to co-ordinate the emergency response to major incidents across the world.

The JESIP app, built by EBY, has so far been downloaded more than 150,000 times globally, with recent updates being rolled out into Kenya and Indonesia. The app has been translated into multiple languages including French, Arabic, Indonesian and Tagalog.

EBY created the app for JESIP – an organisation which was established in 2012 to improve joint working between personnel from the various different emergency services when dealing with a major incident together.

JESIP developed a series of models and principles to improve the operational response of emergency services as part of a multi-agency approach.

The organisation then turned to EBY to help spread the word, which included the development of the app, enabling first responders from all agencies to access the same information from the palm of their hands, live at the scene of emergencies.

Using the app, responders can pinpoint the location, record the nature of the incident, detail any casualties and fatalities and remind themselves of the agreed joint frameworks to follow.

It also includes an incident checklist, METHANE report templates, instructions for the airwave radio handsets in use, visual examples of tabards worn by incident commanders and other emergency services personnel, briefing tool prompts and more.

Due to the success of the app in the UK and Europe, it has now been translated into eight different languages, with the information tailored to each specific territory, helping to co-ordinate the emergency response to major incidents worldwide.

EBY is a full-service marketing agency which has been helping to grow businesses in the UK and abroad for more than 20 years.

Director and co-owner, Gavin Young, said: “We’ve been working with JESIP for almost ten years now and feel privileged to be able to play such an important role in assisting the organisation in its vital work to improve co-ordination of emergency services at major incidents.

“The app means emergency services personnel always have all the key documents and information they need to hand, should they be called to an incident. Using the JESIP app they can input live updates which other responders can access and monitor.

“This is now being rolled out across the world and we have so far adapted it for several countries in eight different languages.”

Pandemic leads to growing workforce

Business continues to boom for EBY, which has seen a 75% year on year growth since the start of 2021, resulting in a need to grow the team.

The firm has won several large new clients due to businesses making dramatic shifts towards digital in response to the pandemic.
Its clients include one of the UK’s largest public sector procurement organisations, global engineering and manufacturing companies, a premium gym equipment business, recruitment companies and various other SaaS businesses.

Gavin said: “There’s no denying the pandemic has hugely accelerated the need for businesses to invest in digital and as a result we have experienced a lot of growth; both from existing and new clients and across a variety of sectors. The work we provide includes all aspects of digital marketing, lead generation, branding, design, media relations and more.

“And because we have such a broad range of experience built up over 20 years, we often have ready-made solutions to offer, as well as the knowledge and skills to help firms achieve their goals, which has led to us winning a lot of the new business out there.

“We’ve expanded our team, including the recent appointment of a new Client Services Director, Mark McDonagh. We’ve had a new recruit start this week in a client facing role and are currently looking for a senior account manager and a digital strategist.

“We expect that we’ll be growing the team even further in the coming months. We’ve certainly come a long way since we started 21 years ago!”