June 10, 2021

Business In The Midlands

The Latest Business News from The Midlands

With gyms and WW workshops open again, 79% of Birmingham residents vow to get healthy again

2 min read

As we emerge from lockdown with all restrictions ending on June 21st, new research by WW (Weight Watchers reimagined) reveals that 79% of Birmingham residents are determined to get their health and wellness on track. 65% want to lose weight and 47% want to do more exercise, but they don’t want to go it alone – 46% don’t know where to start (compared to 41% nationally) and 53% have vowed to seek expert advice.

It’s not just fitness levels and waistlines that have been impacted as 30% of Birmingham residents say they aren’t sleeping well and 32% feel that their mental health has suffered in the past year with 62% revealing that feeling unhealthy has a detrimental effect on their mood.

53% of Birmingham residents want to look after themselves better due to increased Covid risks and a 24% admit they fear that somebody they care about may be limiting their chances of fighting off Covid because they are an unhealthy weight (research has shown that risk of severe Covid increases with BMI)*

Lockdown has also served to remind Birmingham residents of the power of human connection and 47% want to embark on their health and wellness journey with like-minded people. They can now do this with WW workshops now open in the area.

Birmingham based WW Coach Hema Patel says: says “It’s encouraging that 53% of locals want to seek expert advice when it comes to their wellness. WW is here for them. I achieved my own goals by attending my local weekly workshop. It’s a safe place, with like-minded people where I learnt to embrace change for the better, not only for myself, but for my family too.”

Anna Hill, SVP, General Manager at WW UK comments:

“The past year has been really tough and has affected us all in different ways. Now, as restrictions are slowly lifting, it’s a great time to hit refresh, focus on the future and get back on track to living a healthier lifestyle. Our Workshops are a great way to seek guidance from our expert Coaches and connect with like-minded people who can all offer support in reaching your own weight loss and wellness goals.”

With 47% of locals feeling motivated to exercise this spring and summer, WW has joined forces with Everyone Active, one of the UK’s largest leisure centre providers, to offer a complete solution to diet, fitness and mental health. They have partnered to offer both WW and Everyone Active members a substantial annual saving on the myWW+ programme and membership rates at all Everyone Active leisure centres.

To find workshops in Birmingham, visit the Workshop Finder Here

To make the most of the WW x Everyone Active partnership visit here.

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